Go2 Productions created a monumental waterscreen projection for the 2023 MLS All-Star Weekend in Washington, DC.
Based on the success of our previous activation for AT&T, Go2 Productions was approached to create a giant water screen projection for MLS All-Star Weekend 2023. Our team was responsible for technical design, project management, creative direction, content production, and 3D character animation. US-based tech partner Rabcup supported the technical production. This project was an innovative, immersive and experiential branding initiative to connect the public with elements of sport, music and art.
Achievements: This massive holographic display redefined immersive experiences, showcasing the potential of cutting-edge technology in experiential brand engagement. The fusion of precision engineering, creative design, and 3D animation resulted in a truly unforgettable moment for the MLS All-Starts weekend audience.
Impact: The water screen hologram not only captured the imagination of attendees but also set a new standard for experiential branding. It exemplifies how technology, when harnessed with creativity, can forge deep emotional connections between brands and their audience.