AT&T Water Screen Projection – TwitchCon 2022

Nice work pilot, it's time to come home!

In 2022, the first-ever TwitchCon event took place in San Diego. During the event, we partnered with our friends at Wasserman to create an amazing holographic water screen experience for the attendees.

To achieve this, we used a 120-foot-wide pressurized water screen that astonished the audience. They were able to watch and record the experience from the harbour boardwalk.

Techniques Used: Water Screen Projection, 3D Modelling.
Client: Wasserman.

Overview

With just 3 weeks to design and produce this experience, we had to move quickly. We knew there would be no way to complete this level of animation by hand, so we decided the best route would be to MoCap the entire sequence. We spent two days in the MoCap studio; the first was rehearsals, and the second was capture day.

We then spent a few days cleaning up the data before our amazing animation team started working on texturing, lighting, optics and effects animation. We then produced the music, dialogue and SFX tracks in tandem with rough previews from our animation department.

On-site, we made use of 2x 32k laser projectors to create the highly saturated holographic effect on the water screen.

Contact us to find out how we can make your event as unforgettable as this one.