WestJet was about to announce some big news and Go2 stepped up to help make their event unforgettable. The event would announce a new livery design onto their newly acquired 787 Dreamliner planes. The planes would also feature a Business Class and newly redesigned modern cabin. Because the planes were not ready yet, WestJet was looking for a unique solution to be able to showcase this announcement at the AGM in May 2018 and to get the public and their staff excited for the new Dreamliners.
The Site Visit
The Inspiration
WestJet wanted to express a new identity – one that they believed would enrich the passenger experience. The company was evolving their brand colours to a deeper, sophisticated palette, taking inspiration from the Canadian landscape.
The Concept
Go2 focused on creating the content for a projection mapping experience that would allow us to explore the inside of the plane, and reveal the new livery design. We teamed up with Freeman Audio Visual to execute on the technical audio-visual setup and to help add additional lighting/show elements to complement the projected animation. WestJet wanted to communicate to the staff attending the event, where their inspiration was stemmed from and how that translated into the new sleek cabin and livery design.
The Execution
The event took place at midday – and the hangar doors had several windows along with several larger windows at the back of the hangar. The back windows had to be fully blacked out, and the hangar door windows had to be double layered with block out vinyl. And although we were able to get some 3D elements from the interior cabin, we had to build each class/cabin out from scratch utilizing supplied 3D elements.
The hangar doors themselves are built with four large panel doors, all on different levels, which allows the hangar to open and close. Because the full surface was on different plains, we had to add a projector for each individual panel to avoid any edge blend issues on site.
The Event
More than 1000 Westjetters and media personnel attended the thrilling reveal at Westjet’s Calgary hangar that went off without a hitch and the event went live on Facebook so WestJet staff and customers could get in on the action.
Animations
In addition to the main projection mapping animation, our team created four brand story animations, which focused on: Stitching/Textiles, Architecture, Shapes and Color that conveyed where the inspiration for the aircraft design.
