The Kitchen

Target Spherical Hologram

Our team came up with the concept to create the world’s first spherical hologram and after a lot of R&D in our lab, it all came together even better than anyone could have imagined.

This incredible 10.5ft diameter structure was built to display 18.5 million pixels and was fabricated by our technical partners – RabCup Studios.

Besides the 360° holographic branded content that appears to float around the structure, we included a unique holographic selfie booth. Audio reactive RGB LED strip lighting was installed on every connecting side, to give an added depth of content and overall effect.

The Concept

The holographic units were still in beta stages of production and required massive amounts of R&D from our artists and developers, and the manufacturer, HYPERVSN, to pull this off. None of what we produced was included in the manual.

Target Spherical Hologram
Target Spherical Hologram

The Content

Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram

The Set-up

The whole system made extensive use of the SDK and touch designer. All the control hardware was neatly packed inside the structure, accessible from the structure’s base. Guests were invited to create 4 seconds of video adjacent to the dome, which later appeared on one of the holographic zones in full HD quality.

Target Spherical Hologram
Target Spherical Hologram

The Event

Our clients, Wasserman and Target, were both elated with the results and guests were amazed by the new technology and mesmerized by the overall effect. Everyone was taking part, having a blast and filming their ‘on screen’ moments.

Target Spherical Hologram
Target Spherical Hologram

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