A Huge Reveal for a Huge Product
Weber Metals, a member of the Otto Fuchs Aerospace Group, recently designed a 60,000-ton hydraulic press, the largest pulldown press in the world.
They came to Go2 looking for a unique solution for their product launch inauguration event, where they would reveal this groundbreaking press and also communicate the capabilities of their new technology. With this in mind, our creative team created a show animation and huge reveal experience that would communicate Weber’s messaging and also make for an amazing event experience for their attendees. The massive press stands ten stories high – 3 above ground with seven below ground.
Techniques used: Custom Content Packages, LED Content Production
Client: Weber Metals
Overview
Projection mapping was not an option for this event, as this was going to be a morning event in a warehouse with open walls located in LA. Since we did not have controlled lighting, our unique solution was to create a large high-resolution LED screen that opened after the animated presentation to reveal the massive 60k-ton press.
Tech Specs:
Go2 worked closely with Freeman AV, who built a 46 ft wide by 30 ft high LED wall made up of 252 panels. The total weight of the wall was 7098 lbs and with the rig was just over 11,000lbs. The mechanism that controlled the seamless and smooth splitting of the LED wall for the physical reveal was a variable-speed Traveller Truss System, which was programmed to split and open at the exact moment we specified to create the most impact.
The Results:
The event went off without a hitch and was attended by approx 1500 people. Go2 created an exciting show experience, with high-quality animation presented on the massive LED wall, which was the perfect way to lead up to the big reveal of the actual hydraulic press.
