As the holiday season approached, Go2 Productions partnered with Bell Astral Media to create an eye-catching 3D animated advertisement for TJX. The advertisement was displayed on Astral’s iconic curved LED billboard at the busy Yonge and Dundas intersection in Toronto, ON.
The innovative use of a 3D anamorphic effect, also known as Forced Perspective, made this project stand out, which brought three distinct sale items to life. Each animated product represented a unique brand under the TJX umbrella, showcasing the offerings of HomeSense, Winners, and Marshalls.
Techniques Used: Forced Perspective, 3D Modelling.
Client: Astral Bell Media