TELUS Touch Game

Increase brand engagement at your next corporate event with an 80" touch screen game

We turned the well-known TELUS critters into a fast-paced, addictive game that had people laughing and interacting for the entire length of the event. To make the game really competitive, we added a timer, complete with the top ten times of the evening. This winning combination compelled people to film friends and share their attempts through social media.

Techniques used: Gamification, Custom Content Package, Interactive Installation
Client: TELUS

Overview

The Challenge:

We originally proposed a custom window display for the TELUS stores. They were impressed with the idea but asked for something similar for their upcoming AGM, which was only 4 weeks away. We immediately began working on it and had full designs ready in just 4 days. We completed the programming in 3 weeks.

We took the classic memory game called “concentration” and added a couple of twists… Instead of having an even amount of tiles to flip over we added one extra special card – A Lemon. So not only did the players have to remember where all the critters were, but they also had to not forget the lemon! When players turned this tile over it was game over!

Results:

The touchscreen gamification was a hit at the AGM, and TELUS invited us back for two more events.

If you have a corporate event or AGM coming up then we highly recommend calling us to discuss making an interactive installation for you. We’d love the opportunity to create a memorable experience for your brand.