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Target DJ Booth

A synchronized seasonal light show for a vibrant block party

There’s always time for a little Christmas magic and we helped create some magic for TARGET at Christmas at South Street Seaport in New York City.  Using two ultra short throw projectors and a sprinkle of Go2 Productions creative, we transformed TARGET’s awesome block party DJ booth – into a synchronized seasonal light show for the public guests visiting the seaport area.

Target DJ Booth

The Results

Two ultra short throw projectors were used to help keep shadows to a minimum on the crowded pier. By using two projectors, cross blended, even people crossing directly in front of the projection caused minimal shadowing.

The Go2 Productions team is known for large scale projection mapping and we have produced many larger-than-life building projection installations. This installation shows how the tech can also be scaled down to make even smaller activations more engaging and memorable.

To find out how we can make your event similarly unforgettable, contact us.