Starbucks DOOH Animation with 3D Anamorphic effect

Innovative Beverage Launch: Starbucks Summer 2023

Summer 2023 brought the launch of a new Starbucks Refresher, and the challenge for Go2 Productions was to present the cooling treat on a curved LED Billboard for their DOOH campaign during the hotter months. Breaking the screen into ice blocks that were knocked out of the way by the new Starbucks Refreshers was a perfect solution, while the new drinks floated outside of the digitally created frame, creating the illusion that they were popping out of the screen.

Techniques Used: Forced Perspective, 3D Modelling.

Client: Astral Bell Media