The Challenge:

We had a challenge to project onto a wall that was 40ft wide and 11ft high. However, the problem was that we only had a 16ft hallway to fit everything into. We also had to make sure that there was a safe passage for people to enter and exit through the hallway without any trouble.

With a 40ft long x 11ft high foyer entrance into the Seagate experience and a width of just 16ft, creating a custom-built, seamless projection surface along the full length of the wall required a very creative solution. Go2 team came up with an ultra-short throw, multiple projection solution, which meant we could cover the entire area from a distance of just 4ft. Everything we designed was free-standing, and nothing touched the hotel foyer walls or ceiling.

The Results:

The Anthem Wall was all about delivering visual drama and impact. As visitors entered, they were instantly immersed in Seagate’s world – experiencing the brand in a manner that was truly unforgettable. The 3D projection mapping animation is now being repurposed by Seagate for other mediums and audiences.

The sheer impact this had on people when they entered the hotel foyer was huge. People literally stopped in their tracks to watch the whole thing from start to finish, with many people trying to capture the whole thing on their smartphones. It also turned out to be a great impromptu “selfie station” for many guests of Seagate.