Data capture has quickly become one of the top requirements for any company when considering a street activation, trade show booth or campaign. The more you know and understand about your audience, where they’re coming from and what their needs are, the better you can structure your marketing campaigns to be the most effective.
Rimex approached Go2 Productions to create not only a series of high-quality product videos but to also to design and program an interactive booth experience that tracked visitors, engaged, entertained and educated them and most importantly, captured their contact details and product interests via a badge-scanning system.
The system that Go2 created allowed users to log in by simply scanning their event pass. They were then able to browse through the Rimex product range videos via a 55” touchscreen interface, save the videos and graphic documents they liked/needed to a basket, and then email the entire set to themselves when they were done. The 3D videos we created made it easy for the audience to understand otherwise complicated technical information.
Having an interactive component at your trade show booth not only attracts potential customers, but it keeps them engaged at your booth – and more time they spend with you is less time they spend with your competitor. This additional engagement time is a great tool for your sales development team to take advantage of.
The captured data shows all the viewer’s contact details that they used to register for the event along with information about which products and services they are most interested in learning more about.
Because of the engagement and education component, visitors spent a lot more time at the booth. Sales staff had more time to interact with booth visitors because instead of guests simply walking by, they were drawn to the interactive activation and wanted to find out what it did.
The more engaged and entertained attendees are at your booth or conference, the more likely it is that they will remember your business, and continue the conversation after the show. To find out how we can help you grow your business, contact us.