For a period of five weeks, six high-powered projectors were installed on a 4th-floor balcony that faced the Masonic Temple. From 5 pm to midnight every evening, a seasonal light show was displayed, much to the delight of the general public, who filled the streets in anticipation of Christmas and New Year’s Eve.

The Challenge:

The biggest challenge we faced in this project was dealing with the bright ambient light levels of Hollywood Blvd. There are several huge LED screens on this particular strip, which means that the light level on the Masonic Temple is always quite high. To overcome this, we decided to use six high-powered projectors that would cover the entire building as one zone. However, this meant that we had to ensure that the content alignment was perfect every night to ensure a clear and sharp video image.

Results:

Every evening, a crowd gathered on the boulevard to watch the lively animations unfold. New content was updated and displayed each week to ensure a fresh and ever-evolving series of animations throughout December. Passersby shared their experiences on Twitter and Instagram using the hashtag #Kimmel during the Christmas period.

Contact Go2Productions today to find out how we can make your projection mapping activations way more engaging and immersive.