Isuzu Launch Event

A 100-foot wide projection mapping experience for an unforgettable launch

When ISUZU wanted to launch their new mid-sized class 6 truck in San Antonio, Texas, they really went all out. Over the course of three days, they had almost 1000 dealer attendees from all over the US and Canada. The event allowed for close inspection and driving of the trucks, which were present on site with various back-end configurations. A huge ‘cowboy hats for all’ party and gala brought everyone together for networking and entertainment and certainly set the spirits high.

The opening event was a 100-foot wide keynote presentation with a projection mapped experience involving the cab of the ISUZU FTR truck itself. Go2 created the projection mapping experience and provided a fully branded, screen-wide animation package that allowed the entire keynote presentation to flow seamlessly.

Isuzu Launch Event

Event Visual Packages

We’ve produced so many shows of this nature that we have designed a complete package to include a projection mapped element, show opener/closer, graphics for all print and banner needs and a whole range of supporting brand animations throughout the days/evenings presentation, for any size and combination of screens.

Attendees of the ISUZU FTR launch event were blown away by the projection mapped presentation, audio production and the entire event as a whole. An extremely memorable event for sure. Contact Go2 to chat with one of our event producers to find out how we can make your next event more memorable.

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