Genie Lift 50th Anniversary

Reaching new heights with aerialists and synchronised digital projections

Genie Industries celebrated its 50th anniversary by hosting its customers from all over the world for a festive gala at Seattle’s EMP (Experience Music Project) Museum, and Go2 was on site to make sure the entertainment for the evening was spectacular.

The theme of the gala was an underground circus with aerialists and performers. Genie brought Go2 on to work closely with the aerialists, so we could create powerful content that would synchronize perfectly with their specific performances. Keeping that in mind, Go2 built dynamic content for the massive 33 x 55 ft LED screen.

Techniques used: LED panel content production, 3D Animation
Client: Genie Lift

Overview

Challenges:

Go2 had to be mindful of hotspots, colour schemes, and focal points while creating the animation because there were several performers hanging from the roof of the Sky Church hub in front of the LED screen. Additionally, the show was structured over five hours, featuring aerial and floor performances. Go2 created a dynamic 3D branded logo animation between the aerial and floor performances to keep the audience engaged and excited between performances.

The outcome was an unforgettable evening of aerialist performances synchronized with projected content, drinks being poured by aerialists, acrobats in giant bubbles, and the largest human marionette puppet in the world. Go2 recorded a live feed that streamed through the EMP system, playing around the museum, so between main performances, the audience would know if an act had just started and if they should head back to the Sky Church hub.

The combination of lively acrobatics, synchronized digital content, and real-time audiovisuals, all flawlessly performed, made for a spectacular evening that raised the bar on corporate events.