THE BIG IDEA - TV shorts
Having outgrown their current campus on Granville Island, they initiated a Capital Campaign to engage the support of their broader community in helping them build a new campus at Great Northern Way in Vancouver, British Columbia.
With a $25,000,000 goal to reach, we needed to create something that Vancouverites could relate to.
The challenge was to create a series of fun and engaging short animations, designed to be played with and without audio, primarily for transit and elevator broadcast. Reaching their downtown Vancouver demographic in quick and frequent bursts.
Four very topical West Coast animations focussed on Rain, Hockey, Bike Lanes and Yoga. Working closely with Emily Carr, we narrowed down the talking points of the time to these four hot buttons. This is just one of the four spots we produced in this style.
The Campaign to date is continuing to be a success and has received many significant gifts, including a $7,000,000 gift from Reliance Properties.
We’ll keep you updated with their progress over on our Twitter feed.
