The Kitchen

DeWalt Product Launch

The Dewalt event took place at the Bridgestone Arena in Nashville. The arena is equipped with a 13,000 square foot rehearsal hall, where we were tasked with creating an opening projection experience for the guests attending the product launch. The attendees were going to be shown a new range of tools with multiple demo stations set up. Approximately 300 social media influencers were invited to attend this exclusive event. We called this experience – The DeWalt Universe.

After an initial site visit to understand the space we had to work with, the production process took Go2 around six weeks to complete from concept to completion. Below, we have some of the key elements of this process, to illustrate what goes into making this level of projection experience.

The Site Visit

DeWalt Product Launch
The blue highlights show the areas we planned to use for projection mapping

The Sketch Book

DeWalt Product Launch
Some initial sketch ideas of how we could potentially play with viewer perspective and incorporate the actual tools into the animation to create the DeWalt universe

The Concept

After several rounds of sketches and revisions of the written description, we received sign off on the concept and quickly moved into developing the storyboard and style frames to create the overall look and flow of The DeWalt Universe. The agreed direction was to create a high energy experience, made almost entirely from 3D animated DeWalt tool parts, to align with their BUILT TOUGH tagline.

DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch

The Animation

Once we received client approval for all the above elements, we were ready to start building and animating the 3D scene files for the main opening experience. Below are some of the final rendered frames, to show the level of detail and design quality we love to put into each and every project.

DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch
DeWalt Product Launch

The Event

Once the animation and incredible soundtrack were completed and approved, the final step was to create the lighting design to accompany the projections. Our final shot and video show how everything was tied together for the finished look on site. The DeWalt team were ecstatic with the projection mapping experience.

DeWalt Product Launch

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