Uncategorized Archives - Page 3 - Go2 Productions

FAÇADE Festival – A Larger-than-life Interactive Art Fest

Come August 30th and downtown Vancouver will be awash with a multitude of colours and lights as FAÇADE Festival takes over the city for 5 days. A huge showcase of art, creativity, and technical innovation, Facade Fest will feature the works of 5 local artists projected onto the Vancouver Art Gallery building, as well as a projection mapping spectacle by the Go2 team.

FAÇADE Festival is organized by the Burrard Arts Foundation and Go2 Productions is proud to be this year’s official technical partner. The event aims at making art accessible for all by taking it off gallery walls and screens and putting it in front of hundreds of new viewers in a dynamic, interactive format. FAÇADE Festival will feature newly commissioned works by artists Eric Metcalfe, Barry Doupé, Rebecca Chaperon, Renée Van Halm, and Chris Shier in the format of grand-scale projections that are free for the public to enjoy.

Each artist visited us in our studio for two hands-on mentoring sessions and were shown how projection mapping would be used in conjunction with their art. The artists also got to see what their final presentations would look like on our four-foot model of the Art Gallery building.

Go2’s finale presentation will take place on September 5th at 8pm and 10.30pm. Titled Divine Composition, it will feature gorgeous imagery woven with cutting-edge digital technology. The presentation was inspired by the Golden Ratio – a mathematical sequence that occurs in nature and has been used to inspire architecture, music, art and design for centuries.

Go2 will be using exquisite time-lapse flower footage by famed cinematographer, Louie Schwartzberg, integrated and augmented with colourful animations. Louie is an award-winning cinematographer, director, and producer whose recent theatrical releases include the 3D IMAX film Mysteries of the Unseen World with National Geographic, narrated by Forest Whitaker. Louie’s three TED talks have gone viral with almost 50 million combined views. “Having my visuals displayed through projection mapping at events like Façade Festival allows me to share my work with audiences in a new, dramatic way. What better way is there to experience the wonders of nature than outdoors?”, Louie enthused.

The background score for the piece will be produced by renowned composer Alain Mayrand who also took his inspiration from the Golden Ratio. Alain, who was thrilled to have his music performed in his hometown, wanted his composition to physically echo the numbers in the Golden Ratio, not just abstractly represent them. FAÇADE Festival lights up the Vancouver Art Gallery on August 30th – you won’t want to miss this unforgettable multi-sensory experience.

Stay tuned for artist interviews and a behind-the-scenes peek at the mentoring sessions.

FAÇADE Festival
August 30 – Sept 5
Vancouver Art Gallery (Robson Street side)
8pm-12am

Schedule
August 30th – Eric Metcalfe
August 31st – Barry Doupé
September 1st – Rebecca Chaperon
September 2nd – Renée Van Halm
September 3rd – Chris Shier
September 4th – Encore of all artists’ works
September 5th – Projection mapping grand finale by Go2 Productions followed by an encore of all artists’ works

We’re Hiring!

Exciting large-scale projects, talented folk, and a cool Railtown office… come join us!

2D/3D Animator – Based in Vancouver, BC

We are seeking experienced digital designers who are proficient in After Effects and Cinema 4D to be a part of our team. You will be required to work on a variety of large-scale projection mapping, interactive and video projects for clients in Canada and the US. Reports to the Associate Creative Director and Art Director and works closely with the Production Manager. Please provide examples of 3D animation and motion graphics in your showreel. This is a great opportunity to work on some very cool big-brand projects.

Skills Required
Mograph2, Dynamics, Lighting and Texturing
Excellent knowledge of design fundamentals
Solid knowledge of motion graphics and VFX workflow
Excellent sense of timing and musicality
VRay knowledge is a very good advantage

Software Knowledge Required
Excellent knowledge of Cinema 4D and associated plugins
Excellent knowledge of After Effects and it’s various plugins for motion graphics
Compositing skills are advantageous
Photoshop and Illustrator skills are essential
Audio Engineering skills an asset

Individual Characteristics
High level of creativity and passion for the industry
Ability to think on feet and problem solve
Proactive, personable and able to get on with many different personality types
Must have a proven track record and at least 3 years experience in a similar role
Must have an excellent understanding of the video and animation production process
Must speak fluent English

Email us at info@go2productions.com with your resume and an active link to your demo reel.

Take your Trade Show Booth from Boring to Extraordinary

by Scott Justis, Technical Producer-Director

Trade shows are a great networking opportunity for your business. You will be surrounded by hundreds of booths, though – many of them filled with your competitors. So it’s imperative that you do something different, something that will attract visitors to your booth and make your business stand out. Enter projection mapping.

3D projection mapping is comprised of four main components: 3D animated media, the media server playback system, a projection system (one or more), and a projection surface.

With diverse projection surfaces ranging from Lady Gaga’s face to a twenty-three-story Montreal office tower, the applications of 3D projection mapping are incredibly vast. Mundane and tranquil environments by day become energized at night and objects being mapped seem to come alive. Within the trade show environment, the technology can be applied along with sound design and other effects to create a dazzling display that people enthusiastically share through social media channels.

Take your Trade Show Booth from Boring to Extraordinary
Displays and products themselves become projection surfaces that can deliver your marketing message like no other medium.

The advantages for trade show exhibitors is that some shows allow for enclosed booths/stands or to have the overhead lighting turned off over the booth boundaries. For example, a booth/stand that is 20’ square or larger can be enclosed to create a mini “holodeck” that can take an attendee on a journey through a marketing message.

Another example of a great display is to have a projection of the interior of a boat on the side of the boat giving the attendee the illusion of seeing the interior via X-Ray vision. A third example can be a special presentation theater with the sides and ceiling mapped to create an immersive marketing journey.

When considering the application of a 3D projection mapping system there are some things to consider. The media projected can be anything that is able to be displayed on a normal monitor, even live streams and interactive content. The projection surfaces can be anything not made of glass or mirrored in any way. Booth headers, floors, walls, and even tabletops are all possible. Some surfaces such as frosted Plexiglass and fog curtains can create 3D effects and Plexiglas can also work as rear-projection surfaces.

Besides the trade-show floor, there exists an opportunity to incorporate 3D projection mapping at off-site marketing events. Special venues with unique features may present a projection surface (interior and exterior) around which an event can be based. Often the off-site events take place after dark or in dark environments that allow for great design flexibility. Creating an immersive themed space will provide the best medium for marketing message delivery, as was the case with Genie.

3D projection mapping in all its flexibility can certainly enhance the marketing message and environment of a trade show booth or stand. All it takes is some imagination, engineering and a great team of seasoned professionals on your side.

 

What’s on: Event Roundup

The best tech, marketing, and design events in August and September 2016. Get your tickets, quick.

GamesBeat 2016, August 1-2, Los Angeles, California
Explore the gaming industry’s latest trends, growth opportunities, technical directions, and newest monetization opportunities.

Elevate presented by BizBash, August 3, Washington, DC
Rethink and explore the new attendee journey at events with in-depth workshops on event marketing, technology, and design.

ILEA Live 2016, August 11-13, Austin, Texas
2 days of engaged conversation with top creatives in varied fields including event planning and production, film, fashion, music, art, and design.

Content Marketing World Conference and Expo, Sept 6-9, Cleveland, Ohio
Learn everything you need to implement a content marketing plan that will grow your business and inspire your audience.

Circles, Sept 7-9, Grapevine, Texas
Circles Conference is a place to learn from world-changing thinkers and innovators for the creative community.

IBC, Sept 8-12, Amsterdam, Netherlands
IBC is the leading tradeshow for professionals engaged in the creation, management and delivery of broadcasting media entertainment.

MozCon, Sept 12-14, Seattle, Washington
Three days of forward-thinking, actionable sessions in SEO, community building, content marketing, analytics, and more.

Digital Marketing Innovation Summit, Sept 15-16, Los Angeles, California
Be creatively inspired to create a leading marketing strategy to enhance customer engagement & drive your businesses revenue.

Vancouver Startup Week, Sept 25-30, Vancouver, BC
Vancouver Startup Week brings together entrepreneurs, investors, and friends for one engaging week, to celebrate innovation and technology.

Microsoft Ignite, Sept 26-30, Atlanta, Georgia
Five days of hands-on learning, industry insights, and direct access to product experts—all in one place.

TEDx Trailers we want to Watch Again and Again

TEDx, the independently produced TED-like experiences, are designed to spark conversation, explore ideas and bring communities together. It’s no wonder then, that the custom-made trailers for these events are just as creative and a real inspiration – even with limited budgets and resources.

Some of these videos were shot in just one take, as in the case of TEDxThessaloniki 2014, where the actors were perfectly choreographed and had to hit their marks every single time.  Others, like TEDxKoeln 2011, made use of CGI to introduce interesting elements to tell a story. Our favorite, ‘The Power of X’, from the 2013 TEDxSummit, had us divided here at team Go2 as to how they achieved this very cool video. Was it a kaleidoscope effect done in post production or just brilliant use and placement of mirrors? Either way, it has us hitting the replay button a number of times.

And, of course, TEDxEastVan 2016 had a visually stunning  trailer done in-house by the Go2 team. Our designers took thousands of photographs for the trailer, to succinctly capture the true flavour of East Vancouver.

“End-beginning,” from TEDxThessaloniki 2014

“Balance,” from TEDxKoeln 2011

“Kids,” from TEDxKids@Chiyoda 2013

“The power of X,” from the 2013 TEDxSummit

“Move,” from TEDxEastVan 2016

Using Entertainment Technology for your Next Event

Technology has always been an integral part of the events industry and these days audiences have come to expect bigger and more immersive experiences at every product launch, convention or festival they attend. If you’re unsure about using digital entertainment or immersive technology at your next affair, don’t be. Find the right experience-focused professionals and they will work with you to provide that extraordinary blend of creativity, originality and results. Here’s how to get technology to work for you, giving your attendees an immersive experience they won’t soon forget.

Work with the best people
You’ll want to partner with a company that can provide unique ideas, cutting-edge technology, artistic savvy and the hard work and attention to detail it requires for an event to excite and inspire. Look for a team that has a stand-out portfolio, does the work in-house and most importantly, is willing to work with you to achieve your dream event. Don’t just cover the specs of the technology you are thinking about using but also go over those “what happens if” scenarios as well. None of these questions will faze a professional and experienced tech team. 

Using Entertainment Technology for your Next Event

Check your tech
Entertainment technology can provide those amazing #YouGottaSeeThis moments that attendees will be talking about long after the event is over. Whether you understand the minutia of 3D projection mapping and virtual reality or you’re just now starting to understand the options available to you, don’t be afraid to ask (all the) questions of your tech provider.

A good events production company will make sure you understand what equipment is needed and why, and attain any licenses you might need. They’ll also let you know if your venue can accommodate projectors, generators, and the many other items needed as well as the behind-the-scenes production, where the magic (and lots of hectic activity) takes place. Sticking to your budget is important but this is not where you should be skimping. Events are riddled with uncertainties; don’t let your tech be one of them.

Use technology to up the fun factor
Interactive touch screen games like this one Go2 developed keep things interesting and get the audience to interact with the brand in a fun and unique way. Large-scale projection mapping projects like this are always crowd pleasers, have high impact and are often immediately shared by attendees on social media. Not all entertainment technology is created equal so whatever it is you have on the agenda, it has to be smart, well-done and leave attendees wondering, ‘how the heck did they do that?’

Spreading the word – post event
The event was amazing, the guests had the time of their lives and now’s the time to channel all that excitement into post-event marketing and social media buzz. Your event tech team can take care of this by reminding participants of the event’s hashtag so everyone knows where to find great images, videos, and reviews of the evening and participate where they can. It never hurts to give potential attendees a little FOMO by filling up their social media feed with images of their friends having the time of their lives.

Technology is here to stay, so finding unique and innovative ways of incorporating digital productions into events will only improve audience experiences and keep them coming back – again and again.

Diane Pereira

Let Go2 Productions help make your next event amazing. With a stellar portfolio, countless happy clients and the recipient of the 2016 ILEA Chapter Technical Supplier award, we know our tech. Contact us for a chat.