Archives - Production Mapping Specialists - Go2 Productions

Engaging touchscreen installations for branded events.

We’ve all played a game of concentration, and now Go2 Productions has brought the classic game to corporate events – for a fun and memorable experience for guests.

Go2 has created a customizable touch screen memory game for corporate and branded events. To play, users have to quickly match pairs of tiles on an interactive screen while avoiding a “lemon” tile that would instantly disqualify them. The ten best times of the night are recorded on a scoreboard next to the game.

Engaging touchscreen installations for branded events.     Engaging touchscreen installations for branded events.

Here’s how we used it for a TELUS event and why it was so successful.

The game was a huge success because it was competitive. The high score table encouraged the guests to continue playing to beat their colleagues throughout the event. The fact that all the images were made up of TELUS critters made the game approachable and gave it a personalized touch.
The game was also highly visual and encouraged bystanders to watch people play. This made the game very entertaining to both watch and play. As a result, the game was very popular the entire night. We strategically set it up right by the bar, and Telus employees enjoyed watching each other compete for the best score!
To see the game in action at the TELUS event, take a look at the video below.

Interested in something similar for your company or corporate event? Contact Go2 Productions today!

#YouGottaSeeThis Moments with Immersive Brand Experiences

Do you want an immersive brand experience so unique and memorable that your audience shares it on social media instantly?
 We specialize in creating that #YouGottaSeeThis moment for brands as part of a live event or recorded for TV – using the latest in projection mapping, stereoscopic and interactive technologies. The best part… Everything is created in-house by our award winning team of artists and developers. With 35 awards to our name, all for outstanding content, we guarantee you’ll be satisfied with the results and so will your audience.
We’ve already created mind blowing projection mapping experiences and immersive environments for Jimmy Kimmel Live!, SouthWest Airlines, Seagate, Genie, The Vancouver Canucks and many, many more.  Let’s make your next brand experience ‘beyond expectations’. Click here to start a conversation.

The Golden (and Technology) Age of Retail

With retailers slowly facing recovery from the bumps of the world economic crisis’, much has been discussed on how brick-and-mortar stores would be in jeopardy. No doubt, physical stores are strongly investing to innovate and prevent from losing share to e-commerce – but creativity and technology are actually leading to a new world of possibilities in interactive and responsive experiences – this will possibly become a new golden age for Retail.

Still hearing the echo of entrepreneur Marc Andreessen’s apocalyptical words “Retail will be dead”, we know that shopping in stores is becoming less a basic necessity and more an option. None the less, huge online players such as Amazon and E-Bay are constantly considering the in-person aspects of the shopping experience. Clearly there are more things behind people’s behaviour and motivations to drive consumers into stores.
Unique Experience

Doug Stephen, known as the Retail Prophet, is a strong evangelist of shopping as a bigger human experience. According to Stephen, that experience includes the need to socialize and to commune – as the act of shopping is in some ways of greater value than the goods purchased. How are brands attracting consumers and making store environments not only appealing, but truly remarkable? Innovative companies are transforming how customers go from simply shopping to having full immersive shopping experiences. The difference is subtle, but meaningful. Technology and Design can provide support when brands try to get in touch with people’s motivation.

An example of exciting technology to give retailers a head start is 3D Projection Mapping. This technique helps brands show and tell compelling stories whilst transforming products into real-life canvases. Early adopters include high fashion boutiques, automotive industries, furniture companies and sport material suppliers. High impact Motion Graphics and Animation explore product characteristics, brand positioning and campaign story.

Digital content is already being used to expand consumer experience, including interactive displays, responding to the audience choices. Through augmented reality, it is simple to preview how clothes would go together or how customized products would look before it is produced. The possibilities are endless and consumers are empowered to become co-creators of their experiences. A key to really succeeding with such projects is having quality high-impact content.
Engage, Share and Interact

One of Silicon Valley most respected Digital Analysts, Brian Solis has been advocating that the future of business will depend on creating shared experiences and connecting to aspirations. Bringing that to the Retail environment, we should understand and embrace how connected consumers engage, share and interact. That means retailers should rethink how information is presented and consumed to trigger emotional responses – either from someone in the store or everyone digitally connected and influenced by that person.

According to analytics firm ForeSee Results, about 70% of consumers use a mobile phone while shopping (talking to friends, comparing prices and sharing information on social media). This should not be perceived only as a threat, but also as an opportunity, since brands can play around and extend shopping experiences, they can blur the borders of reality and virtual environments. Highly connected consumers can take word of mouth to viral scale using Social Media – and that brings positive outcomes for both online and physical sales.

In conclusion, although traditional stores need to evolve with the revolution of highly connected people, Retail shouldn’t be resistant to technological innovation. On the contrary, brands which embrace and understand consumers behaviour and aspirations will have a bright and profitable future ahead.

Learn more about Projection Mapping and Motion Graphics

3D Projection Mapping – Content Demo Reel

We have been lucky enough to work with some amazing brands over the last couple of years, in producing some very high impact experiential executions. These have ranged from projection installations as small as mannequins with every evolving clothing to large scale building projections such as the Hyundai and Sports Illustrated projects and even the largest installation at Coachella in April 2013.

We have taken some of our favourites and rolled them into one high impact reel for you… feel the energy!

View Our Demo Reel

Imagine what we could do for your brand, organization or event.

Contact us now for a free consultation.