Visual FX or VFX is the processes by which imagery is created and manipulated outside the context of a live action shoot. They are often integral to a productions story and appeal. Although most VFX work is completed during post-production, it usually must be carefully planned and choreographed in pre-production and production.
VFX involve the integration of live-action footage and CG imagery to create environments which look realistic, but would be dangerous, costly, or simply impossible to capture on film. VFX using computer generated imagery (CGI) have become increasingly common in big-budget films and Go 2 bring the same technology into TV commercial production and the corporate world.
Green screen composite is one of the most effective techniques and starts by filming a subject in front of an evenly lit, bright green background. Our 240 sq ft green screen is made from a fabric called lastolite, a finely knitted material that does not crease and is far superior to paper or paint, it is also reversible in case we need it to be blue. The captured footage is then taking into our compositing software (usually After Effects) where we replace the green with another image, CG animation or video footage. A common application is to place a filmed host in a branded 3D virtual studio for corporate videos, similar to a news broadcast on TV. Another is for TV commercial production where we want to have the filmed host interact with things that would otherwise be impossible to film.
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