Projection Mapping Content – Sports Illustrated, Las Vegas, 3D Animation & Projection Mapping
Projection Mapping Content: Go2 Productions Inc.
Go2 modelled the entire side of Caesars Palace Hotel and Casino in Las Vegas so it could be turned into a projection surface of 360 feet wide and 141 feet high.
For the 5 minutes presentation, the audience was taken on a journey to far flung places of the world where the Sports Illustrated team had performed some incredible photo shoots and shot some amazing footage. Go2 was giving all the footage with instructions to edit everything down to just 5 minutes.
Besides the video edit, we also created an epic set of animations to go with the footage that reflected the locations of each of the photo shoots. Big transitions and irreverent humour was added in to some of the scenes to match the Sports Illustrated brand. The entire event was live-streamed across the web on SI.com, SwimDaily.com, People.com, Time.com, EW.com and Instyle.com.
3D projection mapping is the latest trend for brand awareness and all sorts of high impact visual entertainment events. The modern ‘fireworks of today’ are dynamic, engaging and extremely entertaining, gaining brands of today extreme amounts of exposure through social media outlets such as Facebook, YouTube and Twitter.