Sports Illustrated – 50th Swim Suit Edition – Projection Mapping, 3D Animation & Projection Mapping

client: Lexus/Sports Illustrated   agency: Pearl Media   event production: Pearl Media   3D animation/VFX: Go2 Productions

3D projection mapping is the latest trend for brand awareness and all sorts of high impact visual entertainment events. The modern ‘fireworks of today’ are dynamic, engaging and extremely entertaining, gaining brands of today extreme amounts of exposure through social media outlets such as Facebook, YouTube and Twitter.

When Sports Illustrated wanted to launch the 50th swim suit edition, they went BIG!  Traveling to all seven continents to gather some of the most incredible footage you’ve ever seen.  One pool side tower at Caesars Palace Hotel and Casino in Las Vegas, was turned into a projection surface of 360 feet wide and 141 feet high.

30 Barco projectors were used to illuminate the building for the 5 minute projection. This is the largest projection mapping event we have worked on to date.

The event also was live-streamed across the web on SI.com, SwimDaily.com, People.com, Time.com, EW.com and Instyle.com