R-Life Drink, 3D Animation & Projection Mapping
client: 386 Warehouse Brands agency: Go2 Productions production: Go2 Productions music: Go2 Productions
RLife tastes great and is extremely juicy, we wanted to get this message across in the commercial as best as possible. The bottles vibrant colors are very important to the clients strategic marketing approach, drinks need to stand out on the shelf in a store due to huge competition, so we decided to make the commercial stand out on tv too.
Using super vibrant colors, realistic 3D fruit and slow motion splashes of juice, all animated to a cheeky and catchy soundtrack, reminiscent of Austin Powers. We even threw in a cheeky sounding british accent to complete the appeal.
Be Warned, the music sticks in your head for days.