The Back to Basics event being held in January 2010, at the Westin Bayshore Convention Centre, is Vancouver's first public access to world renowned fitness and nutrition experts from Los Angeles, California. A 100% charity event raising money for BC Children's Hospital Foundation, a truly worthy cause.

To show our support, we donated our services to produce this TV commercial promoting the ...

The Back to Basics event being held in January 2010, at the Westin Bayshore Convention Centre, is Vancouver's first public access to world renowned fitness and nutrition experts from Los Angeles, California. A 100% charity event raising money for BC Children's Hospital Foundation, a truly worthy cause.

To show our support, we donated our services to produce this TV commercial promoting the event. We were asked to create something eye catching, modern and attention grabbing, so when it plays on TV, it stands out from the regular TV commercials. For this project we created a music bed first, recorded the script and then created high impact motion graphics to work with the music and tell the story.

Turn up the volume and enjoy Back to Basics.

PanVista Media provides an online magazine distribution service, called YourMagz, that allows members to create, edit and publish their digital magazines across the internet at the click of a single button. Panvista Media approached us to produce an engaging web video to introduce new users and help gain prospective users to sign up for their online magazine service.

They requested the vide...

PanVista Media provides an online magazine distribution service, called YourMagz, that allows members to create, edit and publish their digital magazines across the internet at the click of a single button. Panvista Media approached us to produce an engaging web video to introduce new users and help gain prospective users to sign up for their online magazine service.

They requested the video be presented in 3D and with very dynamic camera moves to give a sense of speed, to help illustrate how fast a user of their service could create a magazine and distribute it digitally worldwide, on any website, social community, desktop operating system or mobile device.

After we presented PanVista with an acceptable budget and 3 or 4 style frames to describe how we believed we could achieve this effectively, we quickly began working with PanVista to develop the full script and storyboard. Once we had the storyboard and script approved we started creating a high energy music bed that would help carry the pace of the visual elements. The 3D scenes were then built and animated in Cinema 4D and After Effects to directly represent both the beats and sounds in the music track.

Additional effects were added in After Effects to complement and intensify the experience.

White Rock Honda came to us requesting a TV commercial that was high energy, easily changeable for future offers and didn't show any recognizable cars that could cause the video to be dated. We came up with the solution of showing a 3D car (Civic-ish) in a darkly lit environment with only lights and reflections visible. This way we still got to portray a car of some description, although not insta...

White Rock Honda came to us requesting a TV commercial that was high energy, easily changeable for future offers and didn't show any recognizable cars that could cause the video to be dated. We came up with the solution of showing a 3D car (Civic-ish) in a darkly lit environment with only lights and reflections visible. This way we still got to portray a car of some description, although not instantly recognizable apart from the Honda badge on the hood.

The heart rate and SFX were added for emotion and feeling of driving a fast car. With a radio spot created at the same time designed to run simultaneously, the whole concept and production of both elements took just 4 days.

USA Green Services have a unique system, designed to reduce a car dealerships outdoor lighting by up to 50%. Additional features of the system include 24 hour video surveillance, perimeter monitoring, voice communication with people on the property and after hours sales assistant.

The client wanted to illustrate all of these features in a 3D scene. We started by designing a generic car deal...

USA Green Services have a unique system, designed to reduce a car dealerships outdoor lighting by up to 50%. Additional features of the system include 24 hour video surveillance, perimeter monitoring, voice communication with people on the property and after hours sales assistant.

The client wanted to illustrate all of these features in a 3D scene. We started by designing a generic car dealership to use for presenting each feature using Cinema 4D, our powerful 3D software. We also made use of motion capture data for the intruder and customer scenes, giving a more realistic feel to the characters. Once we scripted and recorded the voice over, we began story boarding and produced a rough animatic for the client to approve. Once we had approval from the client to proceed we began replacing scenes in the animatic with the final full quality animations. Motion graphic overlays were then added for text and additional visual effects.

We created a 3 minute version first then was able to cut a 2 minute and 1 minute version from that, each with a slightly different message aimed at different target markets.

The TekGun, a fast cable labelling device, is an innovative and practical tool that addresses a simple philosophy, time is money in the network cabling industry. Hours spent by technicians not being able to identify cables is money lost on the job. The client wanted the production to appear Hi Tech and Impactful , two things we love to do at Go 2 Productions.

We were given access to the So...

The TekGun, a fast cable labelling device, is an innovative and practical tool that addresses a simple philosophy, time is money in the network cabling industry. Hours spent by technicians not being able to identify cables is money lost on the job. The client wanted the production to appear Hi Tech and Impactful , two things we love to do at Go 2 Productions.

We were given access to the SolidWorks 3D Engineering files for the product and were able to re-texture and rig the file to work in Cinema 4D (our 3D program of choice). We were also sent the actual product itself to help during the 3D modeling/texturing stage. We produced the script in house, concepted the visuals and upon approval proceeded with recording the voice over and music. Once the audio track was approved we began styling and building the 3D environment. Once the client heard the sound track and received the first few style frames of how we were proposing the environment to look, they were completely sold and gave us the go ahead to continue through to the end.

Using a mixture of 3D animation and 2D motion graphics in this way can be a very successful combination when produced to this standard, very effective, powerful and engaging. The client was thrilled with the service he received from Go 2 Productions and was ultimately blown away by the final result.

We also cut the video down to produce a shorter summary video that can be seen on there website and used at trade shows.

When it comes to court filing, process serving, court document retrieval and courtesy copy delivery, there is really only one name that you need to remember, One Legal.
One Legal originally wanted us to produce this commercial using live actors showing the differences in time needed for the traditional method of court filing Vs their faster online method of court filing. Once we realized the me...

When it comes to court filing, process serving, court document retrieval and courtesy copy delivery, there is really only one name that you need to remember, One Legal.
One Legal originally wanted us to produce this commercial using live actors showing the differences in time needed for the traditional method of court filing Vs their faster online method of court filing. Once we realized the message they were trying to illustrate we proposed the idea of a 3D animated version using a tortoise and hare concept, with one difference - instead of the hare, with all his speed and agility, still losing the race to the slower more sure footed tortoise, we would in fact make both characters a tortoise with one being slow and traditional and the other more modern and smarter, wearing the symbolic bunny ears, to represent the speed of One Legals online court filing system.

Showing them in this way added a little twist to the popular tale, making the commercial memorable and effective.