Getting paid to do what you love, that is the idea, i am sure you agree. We have always wanted to do a car based commercial, strangely enough, this concept started out as an in house 3D animation project between some of our artists. A client saw the work in progress on our demo reel and liked it so much that they asked if we could take it further for them to use as a finished TV commercial, of cou...

Getting paid to do what you love, that is the idea, i am sure you agree. We have always wanted to do a car based commercial, strangely enough, this concept started out as an in house 3D animation project between some of our artists. A client saw the work in progress on our demo reel and liked it so much that they asked if we could take it further for them to use as a finished TV commercial, of course we happily said yes.

We spent a couple of weeks texturing every element to a realistic level and building the tunnel and exterior environment, we then created a dramatic camera move for the cars approach that passed under the car, over the hood and then hanging back as the car exits the tunnel and continues on its way. The intention with this camera move was to have any frame in the tunnel scene look and feel like a glossy graphic novel image if you were to stop the commercial on any frame.

Everything was built, textured and animated in Cinema 4D. With the 15 second commercial only having one camera move, rendering using Global Illumination became an issue. After a whole week battling with unsuccessful Global Illumination render settings that were demanding over 60 hours of render time we decided to eliminate Global Illumination all together and adjusted the lighting set up in the scene so we did not need to rely on Global Illumination for a realistic look. After we did this we got the render time down to just 6 hours using our render farm and the realistic quality we were looking for.

We then spent a day adjusting colours in the tunnel scene to achieve graphic novel look we were going for. Both we and the client were very happy with the result.

Trail Appliances recently opened their flagship store here in Vancouver BC. A huge interactive showroom where you can actually test their appliances as though they were installed in your own home.

We were required to produce 2 new commercials that showcased their inventory at the store. We shot the new footage at their location using a jib to capture beautiful high quality sweeping shots an...

Trail Appliances recently opened their flagship store here in Vancouver BC. A huge interactive showroom where you can actually test their appliances as though they were installed in your own home.

We were required to produce 2 new commercials that showcased their inventory at the store. We shot the new footage at their location using a jib to capture beautiful high quality sweeping shots and well framed close ups.

Having now completed several commercials for Trail Appliances, we were able to pull some graphic elements from previous campaigns and enhance them further for the new spots.

RLife tastes great and is extremely juicy, we wanted to get this message across in the commercial as best as possible. The bottles vibrant colours are very important to the clients strategic marketing approach, drinks need to stand out on the shelf in a store due to huge competition, so we decided to make the commercial stand out on tv too. Using super vibrant colours, realistic 3D fruit and slow ...

RLife tastes great and is extremely juicy, we wanted to get this message across in the commercial as best as possible. The bottles vibrant colours are very important to the clients strategic marketing approach, drinks need to stand out on the shelf in a store due to huge competition, so we decided to make the commercial stand out on tv too. Using super vibrant colours, realistic 3D fruit and slow motion splashes of juice, all animated to a cheeky and catchy soundtrack, reminiscent of Austin Powers. We even threw in a cheeky sounding british accent to complete the appeal.

Be Warned, the music sticks in your head for days.

This Pass Fail video is an excellent example of how motion graphics can be used in an engaging and entertaining way, to keep a viewers attention while delivering a clear and concise message.

Our motion designers are first class, with a great understanding of design fundamentals, ensuring your motion graphic based tv commercial or corporate video production looks fantastic.

With the a...

This Pass Fail video is an excellent example of how motion graphics can be used in an engaging and entertaining way, to keep a viewers attention while delivering a clear and concise message.

Our motion designers are first class, with a great understanding of design fundamentals, ensuring your motion graphic based tv commercial or corporate video production looks fantastic.

With the addition of professional voice over, high quality music and well placed sound effects, your video production will not only look great, but sound amazing too. Incidentally, the client was so happy with our initial video that we ended up producing another 20 videos done in the same style.