A Dream-like Projection Mapping Experience
WestJet came to Go2 looking for us to provide a turnkey solution for an event taking place after the AGM at the WestJet Campus. The focus of this event was to launch a new livery design onto their newly acquired 787 Dreamliner planes. Additionally, WestJet was announcing some big news – the planes featured, for the first time, a Business Class and newly redesigned modern cabin. This meant a new level of comfort and a brand new experience for WestJet customers and crew, as well as new routes that would be announced later in the year. Because the planes were not ready yet, WestJet was looking for a unique solution to be able to showcase this announcement at the AGM in May 2018 and to get the public and their staff excited about the new Dreamliners.
Techniques used: Projection Mapping, Custom Content Packages
Client: West Jet
Overview
WestJet employees and media members gathered at the WestJet headquarters in Calgary for a very special occasion. They were about to witness the new WestJet 787 Dreamliner plane and logo for the very first time – through a spectacular projection mapping experience.
WestJet was interested in projection mapping the hanger doors to give the illusion that the plane was actually present. We teamed up with Freeman Audio Visual to execute the technical audio-visual setup and to help add additional lighting/show elements to complement the projected animation. Go2 focused on creating the content for an experience that would allow us to explore the inside of the plane and reveal the new livery design. WestJet wanted to communicate to the staff attending the event, where their inspiration was stemmed from and how that translated into the new sleek cabin and livery design. In addition to the show animation, our team created four brand story animations, which focused on: Stitching/Textiles, Architecture, Shapes and Color.
The hangar doors themselves are built with four large panel doors, all on different levels, which allows the hangar to open and close. Because the full surface was on different plains, we had to add a projector for each individual panel to avoid any edge blend issues on site.
The event also took place at midday – and the hangar doors had several windows along with several larger windows at the back of the hangar. The back windows had to be fully blacked out, and the hangar door windows had to be double layered with block out vinyl. And although we were able to get some 3D elements from the interior cabin, we had to build each class/cabin out from scratch utilizing supplied 3D elements.
The Result
Over 1000 people, including WestJet employees and the media, attended the reveal, and the event was live-streamed on Facebook as well. Our team delivered an exciting 3-minute show animation, four brand story animations, as well as a logo animation/reveal that had the crowd erupt in a chorus of applause and excitement at the end.
