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Weber Metals

A Huge Reveal for a Huge Product

Weber Metals, a member of the Otto Fuchs Aerospace Group, recently designed a 60,000-ton hydraulic press, the largest pulldown press in the world. They came to Go2 looking for a unique solution for their inauguration event where they would reveal this groundbreaking press and also communicate the capabilities of their new technology. With this in mind, our creative team created a show animation and huge reveal experience that would communicate Weber’s messaging and also make for an amazing event experience for their attendees. The massive press stands 10 stories high – 3 above ground with 7 below ground.

Weber Metals

Challenges

Projection mapping was not an option for this event, as this was going to be a morning event in a warehouse with open walls located in LA. Since we did not have controlled lighting, our unique solution was to create a large high resolution LED screen that opened after the animated presentation to reveal the massive 60k ton press.

Tech Specs
Go2 worked closely with Freeman AV who built a 46 ft wide by 30 ft high LED wall made up of 252 panels. The total weight of the wall was 7098 lbs and with the rig was just over 11,000lbs. The mechanism that controlled the seamless and smooth splitting of the LED wall for the physical reveal was a variable speed Traveller Truss System, which was programmed to split and open at the exact moment we specified to create the most impact.

The Results
The event went off without a hitch and was attended by approx 1500 people. Go2 created an exciting show experience, with high quality animation presented on the massive LED wall, that was the perfect way to lead up to the big reveal of the actual hydraulic press.

The Mechanics of the LED Wall

The LED wall was 46 feet wide by 30 feet high, made up of 252 4.8mm panels and the total resolution was 2912 x 2080. The total weight of the wall was 7098 lbs and with the rig was just over 11,000lbs. What made this possible from a rigging standpoint was the built-in crane that was present in the Weber Metals facility.

The mechanism that controlled the seamless and smooth splitting of the LED wall for the physical reveal was a variable speed Traveller Truss System, which was programmed to produce the exact timing to create the most impact. The distance between the wall and the press was carefully thought through to provide the optimal perspective for the audience, in efforts to reinforce the size of the press framed perfectly between the two LED walls once they opened.

Weber Metals