Using 3D animation for a product based TV commercial is often better than the real thing. With 3D we are able to control the lighting to perfection, the camera control is flawless and the product always looks perfect. Never a scratch or a bad reflection. Everything is controlled perfectly.
Here is an example of just that.
Singolo wanted us to create the perfect espresso machine ad. They wanted the whole thing to look and feel like an elegant Italian beauty.
Everything you see in this commercial was produced and animated in 3D. Right down to the perfect cup of coffee seen at the very end.
If you would like perfection, give us a call.