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Simon Fraser University

"Forget the projection screen... let's use that entire wall!"

How to launch a mind blowing 50th anniversary campaign that’s unforgettable

We are very honoured to have sponsored and produced this prestigious 3D mapping show piece for Simon Fraser University, in British Columbia. Working closely with the Sue Porter, Associate Director of Ceremonies & Events at SFU, we created the concept and produced this 2 minute journey through the 3 main campuses in BC — Burnaby, Vancouver and Surrey.

This activation earned Go2 a Gold DSE award (Digital Signage Expo), for outstanding content and creative execution.

Simon Fraser University

The Challenge

During a site visit to the Wong Theatre at SFU’s Vancouver location, we were asked if we could create a video experience to appear on a screen hung in front of the theatre’s unique back wall. We took one look at the wall and said; “We should forget the screen, and map the entire wall.”

The Results

Using the back wall of their illustrious theatre as a surface, we transformed the block wall and three wooden columns into a hidden SFU brick room, an underground train station and the window of a flying craft that takes us on a journey from campus to campus. All ending with spectacular fireworks to celebrate the lead up to the 50th anniversary of SFU and the launch of their $250m fund raising campaign.

Go2 has been successfully producing high impact projection mapping content for surface mapping & big brand events for many years and are established leaders in the field of high impact content creation. Our production team spans all across North America with our full-service production studio in Vancouver and tech support teams New York, Houston and Los Angeles. Contact us now to discuss your next brand experience.