Kitchen King wanted their TV commercial to show their long-grain rice in a fun and engaging way. We suggested using stop-motion animation to create a series of scenes that built up and transitioned from one to another in a highly artistic manner.

Stop motion animation is the technique of manually moving elements that appear on screen ever so slightly for each and every frame. This adjustment in each frame makes the objects appear to move on their own when played back in sequence at the regular speed.

Techniques used: Stop Motion
Client: Kitchen King