A 100-foot wide projection mapping experience for a product launch
When ISUZU decided to launch their new mid-sized class 6 truck in San Antonio, Texas, they left no stone unturned. They organized a three-day event inviting almost 1000 dealer attendees from all over the US and Canada.
During the opening event, a 100-foot-wide keynote presentation took place, which included a projection-mapped experience that involved the cab of the ISUZU FTR truck. The projection mapping experience was created by Go2, who also provided a fully branded, screen-wide animation package. This package allowed the entire keynote presentation to flow seamlessly.
Techniques used: Projection Mapping, Custom Content Packages, 3D Animation
Client: ISUZU
Overview
We designed a comprehensive package to showcase the latest ISUZU product line. This includes a projection-mapped element, a show opener and closer, graphics for all print and banner requirements, as well as a range of supporting brand animations for any size and combination of screens throughout the day and evening presentation.
Results:
The ISUZU FTR launch event left attendees amazed by the projection mapped presentation, audio production, and the event as a whole. It was an incredibly memorable event.
