For this project, Go2 Productions worked very closely with BOLD Event Creative, who initially developed the concept and engineered and built the structure. The collaboration between the two teams was extremely positive from start to finish, with both teams passionate and dedicated to making this a truly unique experience.

Go2 was responsible for developing the technology solution and designing and producing the projected content and soundscape—a perfect partnership.

The Challenge:

There were a couple of notable challenges to overcome with this project, both on the creative and technical sides.

The creative challenge was designing an experience that appealed to all ages, from the very young to the very old. To overcome this, we developed the expertise around colour, geometry and depth perception. The experience starts simple, showing a grid of white dots on a black background on just one wall that calmly shrinks and grows with the audio track. The dots then compress into flat lines and expand outwards to fill the entire room with stripes. As the stripes meet opposite, the walls appear to push outwards, giving the illusion of the room expanding outwards. With this new perceived space, we began playing with distance, geometric transformations, rotations, lighting and texture effects, giving the sensation of being in a much larger room. The final effect is incredible.

The biggest technical challenge was the placement of the ultra-short throw projectors. In everyday use, they sit perpendicular to a projection surface and throw an image up perfectly square three feet above (or below) the projector. We needed these projectors to be as close to the ceiling as possible and throw an image horizontally to cover the wall from floor to ceiling. This configuration was not in the projectors’ manual. We found the perfect angle to tip the projectors was 8º to achieve this. This meant our projector positioning needed to be extremely precise. This created a very acute trapezoid projection on the wall that became very tight on total surface coverage, but it did cover the entire wall as we planned. Once we had coverage, we warped the video image to fit each wall perfectly.