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Hyundai

Unique content development for a unique brand experience

High Impact Projection Mapping Content Production

We had the great pleasure to produce content for two amazing 3D projection mapping projects for Hyundai. This was the second one – based on an idea simply called DJ.

The location of this projection event was on the infamous Clock Tower located at 3rd Street Promenade in Santa Monica, CA. Atop the adjacent building was the incredibly talented DJ, Porter Robinson, spinning tunes for the duration of the event which included one of his latest dub step tracks called Unison (the tune we used to build the animation to).

Hyundai

The Challenge

We were given the challenge of designing and building projection mapping content, that helped transform the iconic clock tower into simulated DJ turntables and futuristic graphic equalizers, all incorporating the Hyundai Veloster.

The Results

We began by designing the look and feel of the massive 3D animated DJ interface that was to be projected. The idea was to have giant DJ hands interacting with the futuristic looking interface, all growing and evolving from the Hyundai Veloster, which was to be the central focus of the animation.

The high impact 3D animation & visual effects for this one took our artists a total of 5 weeks to produce and went without a single hitch.