Projection Mapping at Retail Spaces
The development of the content for this project was a lot of fun due to the use of big, bold 3D surface mapping. We used the blocky design of the building architecture and the notable film strip pattern down the centre to create a large illusion of depth in the animation. The end result looked incredible and was visible from the newly launched Hilfiger flagship store in West Hollywood.
Techniques used: Projection Mapping, 3D Animation
Client: Tommy Hilfiger
Overview
We created an animation that showcases the fun and playful spirit of the Tommy Hilfiger brand. The architecture of the buildings in the animation was designed to break up and spin as large blocks, while the video was textured on one side of the blocks. This allowed us to create seamless transitions that were perfectly synced with the energetic soundtrack that accompanied the video. We also added additional 3D models that were animated throughout the sequence to complement the video content.
