Go2’s extensive knowledge in stereoscopic content and PLC programming made this the most engaging and talked about exhibit at the event, successfully moving 1500 people through the experience per day, easily accommodating between 10-15 people at a time to experience the 8 minutes of educational content.

The Challenge:

Groundbreaking activations like this always have challenges, from time and budget constraints to technical issues.  One of the big challenges for us was that we needed to create a custom cable that allowed our stereoscopic projectors to talk to the RealD control module. Before this event, these cables never existed. The cable needed to ‘fool’ the RealD controller into thinking there was an infrared emitter connected, in this case it wasn’t necessary as we switched the technology around to allow passive glasses to be used instead of active shutter. This meant a faster, more efficient throughput of people without the need to recharge any glasses.

Results:

The success of this installation was extremely rewarding for everyone involved. It was the largest install at the event and commented many times as being the most popular. Check out the hashtag #4DPortal on Twitter to see all the comments.

As mentioned in the video, it is no longer enough to have a booth and table filled with printed brochures; experiential activations such as this are now the level of engagement that people have come to expect at events.