Go 2 Productions Inc. Blog.

Points Phone Guard is a service that prevents your mobile device from being hacked. Our client wanted to create a commercial that conveyed this in a humorous   scenario. To begin this we created the PPG character, a mobile phone with a life of its own.

Extensive pre-visualisation was the key to this spot for Points Phone Guard. With a nod to The Matrix, the special agent character was filmed in our green screen studio in six separate poses at various distances to camera, then composited together to appear as if the poses were in the same space. The three backgrounds were made up of elements from different photographs, brought into Photoshop for additional clean-up. Camera shake was tracked from live-action handheld footage onto the scenes. The 3D phone was modelled in Cinema 4D by lead artist Joe Surachet with eye movements controlled in After Effects. Final passes for lighting details, 2D shadows, motion blur and colour correction helped seal the illusion.

Oh by the way, the guy that gets tackled in the super market scene is actually our creative director Adrian Scott. lol.

Getting paid to do what you love, that’s the idea, i am sure you agree. We have always wanted to do a car based commercial, strangely enough, this concept started out as an in house 3D animation project between some of our artists. A client saw the work in progress on our demo reel and liked it so much that they asked if we could take it further for them to use as a finished TV commercial, of course we happily said yes.

We spent a couple of weeks texturing every element to a realistic level and building the tunnel and exterior environment, we then created a dramatic camera move for the cars approach that passed under the car, over the hood and then hanging back as the car exits the tunnel and continues on its way. The intention with this camera move was to have any frame in the tunnel scene look and feel like a glossy graphic novel image if you were to stop the commercial on any frame.

Everything was built, textured and animated in Cinema 4D. With the 15 second commercial only having one camera move, rendering using Global Illumination became an issue. After a whole week battling with unsuccessful Global Illumination render settings that were demanding 60+ hours of render time we decided to eliminate Global Illumination all together and adjusted the lighting set up in the scene so we did not need to rely on Global Illumination for a realistic look. After we did this we got the render time down to just 6 hours using our render farm and the realistic quality we were looking for.

We then spent a day adjusting colours in the tunnel scene to achieve graphic novel look we were going for. Both we and the client were very happy with the result.

Here is the breakdown for the Sunshine Coast Health Centre TV Commercial we did called Living in Denial.

Sunshine Coast Health Center is a fully licensed residential alcohol and drug rehabilitation program that includes addiction counselling, education, therapies for the mind/body/spirit, exercise, nutrition, and off-site recreation.
SCHC asked us to concept a series of 15 second TV Commercials and a combined 30 second TV Commercial, that would bring awareness to their services on alcohol addiction.
During our research we found that a large percentage of people living with partners addicted to alcohol actually live in denial of the problem also, until it becomes too much for them and they too either breakdown, take action or receive intervention.
Although a majority of alcoholics attending SCHC are cases of intervention, there is also a substantial percentage that are self admitted, our client wanted us to keep this in mind when we created the spots.
In order to reach as many people as possible with the concept, we decided to not focus so much on the addict, instead we focussed on the spouse, in this case a thirty something wife and how alcoholism can be a problem not only for the addict, but for the whole family. We decided to call the concept ‘Living in Denial’.
In this concept we see two old friends, Sally and Julie, meeting in a coffee shop catching up on what’s been going on in their lives over the past year or so… We join them mid conversation shortly after they sat down. Sally asks how Julie and her husband are getting on, with a knowing but hopeful look on her face.
Julie, who is used to making excuses for her husbands situation and behavior, answers in a nervous and uncomfortable manner, shifting in her seat and darting her eyes; “Oh you know we are always doing things as a family.”
The edit then cuts quickly to a colder scene of the memory that Julie actually has in mind. Hence, Living in Denial.
The spot continues through a few scenarios of this nature until we finally see Julie breakdown to her friend and admit the reality that she is only covering for her husband and that he really needs professional help.
Powerful acting, atmospheric sound effects, intense visual effects and strong colour grading, really make the scenes feel cold and harsh, portraying the emotions and seriousness of the situation we were trying to convey.

The whole spot was shot entirely in our green screen studio, all the background plates, cafe, living room, kitchen etc are 3D elements, designed and built in Cinema 4D using global illumination and VRay. We composited the scenes and produced the visual effects and colour grading using After Effects.

Long time client Sprott Shaw Community College returns for another series of TV commercials. This time the concept brief was to have images on a newspaper shown as video clips, leading the viewer through enrolment, graduation and getting a job.

The green screen commercials, a total of 3, were all shot in one day at our studio using real students. 3D environments were designed and built for the backgrounds and a multitude of compositing techniques were used to place footage into the newspaper. Motion graphics and visual effects were then added to finish the spots. We also remixed the well known jingle once more

This is the Healthcare Spot, the other two will be posted here next week.

Toovio was founded by a group of real-time marketing consultants with extensive experience in enterprise marketing and decision management platforms.
It is a cloud based solution using a proprietary approach to pull highly focused, non-sensitive customer data to reduce costs and limit complexity.

We were asked to produce a video that was as easy for viewers to understand as the system is to use. Using simple, illustrative and fun motion graphics we created a video that clearly describes how Toovio works.

BTV Business Television are set for their new season starting this week (Feb 14th 2011), with their new season brings a completely new motion graphics and 3D look, designed and produced by Go 2 Productions Inc.

BTVs producer and host, Taylor Thoen, returned to Go 2 Productions to have us redesign the title sequence and in show graphics package in full HD and standard def in preparation for their show moving into the HD channels on cable later this season. We also added more detailing in to the virtual 3D set which includes night time city scenes visible through the windows of the virtual set, fully animated background plates, dust particles in the lighting and even a 3D LED ticker message board that is customizable per show.

This clip shows the new title 30 second sequence along with all the in new show graphics all put together in a nice little montage. Enjoy.

The Haley Vines Outdoor Collection caters to Real Outdoor Women. They strive to empower the woman who braves the cold and scales the mountain in pursuit of the ultimate trophy. Their clothing range is the most technical women’s hunting apparel on the market today.

The client wanted us to show various outfits through the commercial without it looking like a catalogue shoot. Their clothing is very different so they wanted the commercial to reflect that too. The commercial is going to be shown in cinemas so it also had to have impact.

We came up with the concept of having a girl dancing through the commercial from activity to activity and as she danced between each pose, the clothing would change respectively. From hiking to hunting, snowboarding to sport fishing and so on. We chose local dancer and physical entertainer Dianna David for the role of the dancer. She was great fun to work with.

All the backgrounds are original motion graphic elements and 3D. Dianna was shot multiple times wearing different outfits on green screen, then edited together in final cut pro and blended using after effects.