Go 2 Productions Inc. Blog.

WCR, World Cast Radio, is a live web based radio station streaming from New York. Their shows are always energetic and feature DJ’s from around the world. WCR has the ability to stream guest DJ’s live from night clubs, events and even their home studios.

They asked us to produce a 3D animated TV commercial that portrayed a DJ doing just that, broadcasting live from his home studio. The TV commercial was designed to grab your attention and create awareness for the internet based radio station, bringing people to the website to participate in live radio shows and to join the World Cast Social Network.

The whole project was built and animated in Cinema 4D with additional effects built in After Effects.
With a good musical sound track and explosive sound effects it is sure to grab your attention when it airs on TV in New York this summer.

VISS IPL technology prevents hair growth so you can enjoy beautiful smooth skin everyday. It is designed for safe and easy use in the comfort of your own home.

For this project we wanted to keep the colours to a minimum to give a very clean look, the colour palette we went with was skin tone and green against the washed out white furniture, rug and background. With a minimal set dec consisting of just a rug, a chez lounge and some calla lilies, we had our model pose for the beauty shots in the video. The product shots were built and animated in 3D so we could control the level of HDRI reflections you see in its surface. Presenting the product in 3D is much more effective than photography as we can control everything from surface and environment condition to reflections and even lighting, this way we really can make the product look better than real life.
Swirling motion graphics were added to the scenes to compliment the colour scheme and enhance the overall production.

Here is the latest Shaw Tuftex commercial venture with Disney, bringing Disney characters into your home and onto your floors with carpet designs based on your favourite animated Disney Characters.

Using actual in film footage acquired from Disney, we integrated shots and elements into the spot. Once again the spot was being approved by Disney so all the visual elements and effects had to adhere to their guidelines.

In addition to all the motion graphics and compositing we had to create for the spot, we also created the intro 3D animation of the suburban neighbourhood with Tinkerbell fairy dust travelling through the streets from house to house.

All music was custom built in-house by Go 2 to match the feel of the clips being presented. The spot was built in HD for cinema distribution across the US and also for many cable TV networks.

Energy costs are increasing rapidly and environmental issues are a major concern for everyone. Pressure is increasing to deliver more aggressive energy saving solutions to save money. Now buildings are not only expected to do this but also be healthy and environmentally friendly. Delta Controls deliver the worlds first fully integrated native BACnet building solution encompassing HVAC, Lighting and Access products.

Our role was to create a trade show video that would both educate and engage potential customers while their sales team were busy with other customers. We went with a very emotional sound track that helped tell the story of how the product addresses and solves the problem of conserving energy in buildings.

The client was so happy with the final version of this video, that they then asked us to produce two more videos that focussed more closely on certain product lines.

All the scenes were built and animated in Cinema 4D then motion graphics were added in After Effects.

Mothers Against Drunk Driving (MADD Canada) is a charitable, grassroots organization that is committed to stopping impaired driving and supporting the victims of this violent crime. At the heart of MADD Canada are volunteers who include not only mothers, but fathers, friends, business professionals, experts in the anti-impaired driving field and concerned citizens who want to make a difference in the fight against impaired driving. Their aim is to offer support services to victims, heighten awareness about the dangers of impaired driving by alcohol or drugs, and to save lives and prevent injuries on our roads. Driving while under the influence of alcohol or other drugs is a terrible crime that touches all of our lives and it is an irresponsible, dangerous and intolerable act.

MADD came to us wanting something very different for their Impaired Is Impaired campaign, something that would stand out and be memorable to young drivers. We went through several different concepts in house, but the concept we eventually decided to pitch to MADD was approved with much enthusiasm.

The concept was simple. Show a car accident on a lonely road and highlight evidence of the driver being impaired by weed. The execution, however, was going to be challenging, as we wanted to do it in a style similar to Sin City.

The first thing we did after creating the style boards was the intense dramatic soundtrack. This needed to tell the story without using words to get the impact we wanted. The result was a very tense audio track that should be very effective, especially when the commercial airs in cinemas as planned.

Once the style boards were approved we began gathering reference shots for the commercial. The whole background scene was actually photographed half way up Seymour Mountain Road in Vancouver BC, then retouched in Photoshop to produce the heavily stylized look we were going for. We then built the scene again in Cinema 4D and projected the Photoshop file onto the 3D geometry using a camera mapping technique. This now allowed us to move the camera around in the scene with real world texturing, almost like a virtual version of the mountain road we shot.

We used a similar camera projection technique for the body, we recreated the road surface in our studio and shot from the angles we required then projected the shots onto a 3D model of the body in the scene.

Incidentally, the weed props were also made in house from cotton buds, twigs, oregano and lots of glue.

Sit back and turn up the volume for this one… Its very intense.

Based in North Hollywood California, Megatrax is one of the world’s leading production music libraries, recognized by its commitment to quality and innovation in technology and services. With nine premium libraries, the company is dedicated to creating, licensing and delivering the finest quality library and custom music.

With a trade show rapidly approaching, they asked us to concept and produce a demo video that showcased their vast library of music in a cool attention grabbing way. Having their entire library to work with along with several CD cover images they wanted to include, we preselected and edited a wide variety of tracks to create an entertaining journey through the diverse Megatrax library. Enjoy the ride.

Based on the true story of Leonardo Farkas, a highly successful Chilean businessman. Our client represented Farkas and required a very personal video created for a very special event. The video was to depict the life story of Leonardo Farkus in just 3 minutes.

After developing an approved script, our artists started sketching out the storyboards for the next approval stage, we then suggested that we use the storyboard images in a pop up book style and animate them using the puppet tool in After Effects. Once we showed our client a sample scene they loved the effect and asked us to proceed.

The whole video was created using sketches coloured in Photoshop and animated in After Effects.

Recon Instruments introduces the first head-mounted display system for goggles.

An integrated display with GPS functionality.

Bringing fighter pilot technology to a goggle. Live statistics and GPS right in front of your eyes, measuring speed distance, height and time. This product truly is amazing, snowboarding, skiing and snowmobiling will never be the same.

Recon Instruments wanted us to produce a high impact 3D presentation of their unique technology. We were supplied engineering files of the goggles and hardware to work with.

After texturing the goggles to a photo real level, we began designing the environment we would be showcasing the goggles in the 3D sequences. Lots of compositing was required to add in additional text, motion graphics and snow. We planned and rendered out one main camera move to follow the voice over track, with several additional camera moves that we would be using for the interference and twitch sequences.

We created a high impact motion graphic logo intro and using B roll footage supplied to us we added motion graphics to the jump sequences. Then edited all the parts together with original music tracks, one of which was developed in house which we called Twitchin.

This was a really fun project to work on as the client gave us complete freedom to do what we wanted. The only brief we received was; “Just make it look cool!”

Sit back, turn up the speakers and enjoy!

Niusule’s Gummy Bears (multi-vitamin & minerals) make it easy for kids to get the essential vitamins and minerals that are so important for growing minds and bodies.

Our client wanted us to create a 3D animated TV commercial, featuring their mascot label bear character, that would be both energetic and entertaining.

All we were supplied as reference was the label artwork from the Gummy Vitamin bottle.

After story boarding approval, we created a brief script, an energetic and entertaining soundtrack and voice over recorded in Mandarin.

Our team began modeling the bear using XSI and transferred the model into Cinema 4D for texturing, rigging and animation. All final effects, motion graphics and colour treatments were completed using After Effects.

Everything regarding the project was either discussed over the phone, by email or approved using our online approval process, proving once again that we have the ability to complete your project from concept to completion, no matter where you are located.