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iMapp Bucharest 2018

About 65,000 people gathered in Bucharest’s Constitutiei Square last Saturday, September 22, for iMapp Bucharest 2018 and Go2 was one of 10 finalists chosen to participate in the prestigious event. Our team created an original piece which was then projected onto the second largest building in the world for the biggest Video Mapping contest in the world. 64 projectors were used to light up the massive facade and along with the brilliant projections from all 10 teams, there were also local and international artists and bands to entertain the mammoth crowds.

Here are some stills from Go2’s submission titled TAPESTRY LUMIERE.

iMapp Bucharest 2018

iMapp Bucharest 2018

iMapp Bucharest 2018

iMapp Bucharest 2018

iMapp Bucharest 2018

Images by Dan Mihai Balanescu

 

 

 

Digital Signage Stories Podcast

Our Exec Creative Director talked to Digital Signage Stories about our process for Mirage, the Tardis inspired immersive installation. You can listen to the entire podcast here.

How Projection Mapping is taking over the Events Industry

Projection-mapping technology is wowing audiences and providing an impressive return on investment in the form of publicity, engagement and social shares.

If you have ever been to a hockey game and watched the rink turn into a lake of fire or witnessed a building morph into an entirely different shape, then you have witnessed projection mapping in all its awe-inspiring glory. Instead of projecting onto a traditional flat screen, the image or design is mapped to irregular surfaces and objects, making for an incredible visual experience. Top projection-mapping companies are now incorporating cinema-style narratives through their content – and the messages they convey have a huge impact.

How projection mapping has evolved

With projection mapping, you can create any sort of ambience you like. An ordinary room can be turned into a spaceship or parts of the facade of a cathedral can be made to disappear. It’s a new precedent in lighting, marketing and entertainment. And as 3D mapping is getting more advanced, marketers are using it in innovative ways.

For the Game of Thrones Season 7 premiere party, projection designer Bart Kresa mapped the Walt Disney Concert Hall with jaw-dropping imagery and scenes from the blockbuster TV series. Attendees saw Westeros come to life on the building before them.

To bring art to the public in a new, dynamic and accessible format, the Burrard Arts Foundation in Vancouver started Façade Festival, an annual art and projection-mapping festival. In 2017, the festival had the works of 10 local artists projected onto the Vancouver Art Gallery building with the help of Go2 Productions’ projection-mapping specialists. Inspired by huge visual arts festivals like Sydney’s Vivid, the monumental projections provided viewers with a unique experience of visual art within the public realm.

An increasing number of sports arenas are using on-court projection mapping to display player stats, accompany halftime entertainment and increase fan engagement. For a Canucks game in Vancouver, Adrian Scott and his team at Go2 Productions produced a one-of-a-kind, West Coast-themed arena-wide projection-mapping experience. The company not only made use of the ice surface, but also took control of the 360-degree LED strip, the Jumbotron screens and four huge vertical banners that hang on each corner of the ice.

The increase in the popularity of public city-sponsored events is driving a higher demand for projection-mapping shows. For the Canada Olympic Excellence Day celebration in Montreal in 2015, an incredible 18-minute projection-mapping experience was created leading up to the unveiling of the Olympic rings on the roof of the Canada Olympic Committee’s (COC) 23-storey headquarters. Said Scott, “Rendering 18 minutes of content at 5x HD vertical resolution takes a lot of CPU power and a lot of organization. But the COC – and the public – were ecstatic with the outcome.” For this year’s Winter Olympic opening ceremony, Panasonic pulled off a projection-mapping spectacle mixed with elements of augmented reality as well.

Temporary immersive art installations that use projection mapping are a huge draw for events and conferences. Mirage at Metropolis was a 360-degree immersive audiovisual experience, just like a holodeck, that saw over 1,000 attendees per day. Using colourful 3D motion graphics and inspired by the Tardis from Doctor Who, the 20-by-20-foot room had attendees blown away by its magical infinity effect. Scott explained, “ I think that there’s a big interest in creating activations like Mirage. For something so big and impressive, I think that it would surprise people to know how easy it is to run. We are rolling out a similar experience called Infiniqube, whereby making use of stereoscopic cinema projection techniques, we can put your guests anywhere in the universe and have them be completely immersed in the experience.”

What’s next

The technology now exists to project onto items that move, and we’re already at a stage where it’s able to identify multiple targets and project different designs on each one. Interactivity has also come into play. Projected images can be manipulated by touch or movement. This experience would be similar to virtual reality but without needing any bulky gear or goggles.

For Scott, it’s all about inspiring the audience: “What we’re trying to do is move more into an interactive entertainment realm, where the show and experience is everything. That’s gotten a little lost in recent years. It should be more about the experience and wanting people to go back and re-experience it again. The technology coming out now is really making it an exciting time in that space.”

(This article originally appeared on biv.com.)

It was a very merry Xmas!

Before we wrapped up our projects for 2017 and headed off to fulfil various family obligations, we got together to celebrate, well, us. The wine was flowing, some pretty cool gifts were given out and the photo booth had a line up all night. Here are some of our favourite moments.  Have a great 2018 everyone!

 

It was a very merry Xmas!

It was a very merry Xmas!

It was a very merry Xmas!

It was a very merry Xmas!

It was a very merry Xmas!

Façade Festival 2017 in Images

Façade Festival 2017 was a huge success. The festival lit up the popular Robson square neighbourhood in downtown Vancouver and had the Vancouver Art Gallery awash with a multitude of colours and images. We loved working with the Burrard Arts Foundation and having the opportunity to mentor the immensely talented artists involved in the project. Here are some of our favourite images from the fest.

 

Façade Festival 2017 in Images

Façade Festival 2017 in Images

Façade Festival 2017 in Images

Façade Festival 2017 in Images

Façade Festival 2017 in Images

Façade Festival 2017 in Images

All images by Dennis Ha.

FAÇADE FESTIVAL 2017 – A Mind-melting Visual Spectacle

Vancouver’s annual public art and projection mapping festival is back – and this year it’s got twice the number of artists and a much larger surface to project onto. FAÇADE Festival 2017 is a week-long showcase of art and digital innovation taking place from September 4th – 10th from 8pm onwards.

The festival is organized by the Burrard Arts Foundation in association with the Vancouver Arts Gallery and will feature the work of 10 Canadian artists projected onto the Georgia street facade of the Vancouver Art Gallery. Go2 is proud to be the official technical partner for the event, once again, and has mentored each artist in our studio, using our miniature 3D model of the Art Gallery for testing.

Go2’s special projection mapping finale will take place on September 10th. Titled “Contradistinction”, it will use contrasting 2D and 3D graphics, precisely-mapped manipulations, and depth illusions to transform the Vancouver Art Gallery into a playground of light and kaleidoscopic movements. Playing with the building’s structural outline, the team of constraint-breakers will be pushing the limits of digital art, technology, and soundscape for a mind-melting spectacle of cross-genre artistic expression.

FAÇADE FESTIVAL 2017 - A Mind-melting Visual Spectacle
A still from the Go2 finale, Contradistinction

FAÇADE FESTIVAL 2017 - A Mind-melting Visual Spectacle
A still from artist Fiona Ackerman’s work, projected onto the Art Gallery.

SCHEDULE

SEPTEMBER 4TH TO 10TH
7:30pm to Midnight each evening:
Monday September 4th – Shawn Hunt & Evann Siebens
Tuesday, September 5th – Diyan Achjadi & James Nizam
Wednesday, September 6th– Scott Billings & Luke Ramsey
Thursday, September 7th – Fiona Ackerman & Ben Skinner
Friday, September 8th – Annie Briard & Paul Wong
Saturday, September 9th
Encore of all artists’ works
Sunday, September 10th
Projection mapping grand finale by Go2 Productions followed by an encore of all artists’ works

Follow the tag #facadefest on social media and look for updates on the FB event page.

We’re looking for a new team member!

Go2 is looking for a Personal Assistant to the President/Exec Creative Director and to support senior team members.  We’re looking for someone who has an interest in AV production and a willingness to grow within the company.

Responsibilities

– Keep abreast of the organization’s goals and strategic objectives
– Reading, monitoring and responding to the CEO’s email
– Answering calls and liaising with clients
– Preparing correspondence
– Diary management, scheduling, and calendar maintenance
– Planning, organising and attending meetings
– Organising travel and preparing complex travel itineraries
– Taking action points and writing minutes
– Preparing papers for meetings
– Planning and organising internal team building events
– Conducting research
– Preparing presentations
– Managing and reviewing filing and office systems
– Sourcing and ordering stationery and office equipment
– Managing special projects

Required Skills and Attributes

– Knowledge of Video and Animation Production Processes
– Calm under pressure and capable of thinking on their feet in a crisis
– Capable and competent and able to delegate
– IT literacy in both Mac and Microsoft
– Efficient, discrete, flexible, self-motivated, organized, proactive
– Excellent communicator, verbal and written
– Up-to-date with the latest office gadgets and industry best practices
– No ego, a team player and fun to be around

Software Skills

Required: Word, Excel, Keynote, Powerpoint
Asset: Basecamp, Function Point, Sharp Spring

Apply
Email marie@go2productions.com, with your resume.

Terms and Hours
Full Time 40 hours per week, typically 9am-6pm Monday – Friday. Must be flexible and available for live events as required. Vancouver office.

Go2 at INSTINT 2017

At Go2, we’re constantly experimenting in our studio to come up with new and creative ways of using technology for our projection mapping and immersive projects. So it was with much excitement that Adrian and Patrick, our Executive Creative Director and Developer/Designer respectively, packed their bags and headed out to New Orleans for INSTINT 2017. And it was amazing.

INSTINT is a three-day gathering focusing on the art of interactivity of objects, environments and experiences. Obviously, our team felt right at home here. The convention featured an A-list roster of top professionals who are creating and experimenting in that fascinating space at the intersection of art and technology. The guys came back extremely inspired by all the talks and the people they met, brimming with new ideas they can’t wait to execute on.

Here are some of the lessons/takeaways they brought back:

  1. Machine learning can function as a tool that aids artists, musicians and creators to achieve their own aims

In her talk titled ‘Creative Interactions with Machine Learning’, Dr Rebecca Fiebrink talked about her research to find new ways for humans to interact with computers in a creative practice. Fiebrink is the developer of the Wekinator software for interactive machine learning. She built this several years ago with just a basic webcam and a simple drum machine. Fiebrink had them set up so that if a song was playing a certain way, she could give it an example in the webcam of a certain pose and she did this till she had thousands of examples. Within 4-5 minutes she was able to play a whole song just by performing different physical movements like hand gestures.

During the workshop, everyone got to build their own direct interactions and using lead motion some developers built a machine to play Rock-Paper-Scissors with. Depending on what you played next, it would learn the way that you were playing Rock-Paper-Scissors, and the game would slowly get harder. The machine was also sensing within a split second whether you were going to throw out Rock or Paper or Scissors. The implications for gesture recognition, and creating new interfaces for people to interact with the things that we create, has taken a gigantic leap. Machine learning can be pretty unnerving but very powerful and it will be interesting to see what you can do with these kinds of applications in the future.

  1. Unique interactions emerge when you create a space for open play

Emily Gobeille and Theodore Watson from Design I/O have been involved in the production of large-scale, immersive projections and interactions. Their most famous project is ‘Connected Worlds’ which took place in a large circular room, with projected content on all the walls. At the very back of the room, there’s a waterfall that looks like it’s pouring water on the floor, and you can re-route the water, using logs, that are like pillows on the floor, and then feed water to the different ecosystems that live along the edges of the wall.

Emily and Theodore talked about the power of play and to aid their research, many of these installations are put into museums, where kids can interact with them. They try to give as little instruction as possible to the children, and during the first 15 mins the children don’t really know what to do – it’s all experimental. But then they start manipulating the system, and start working with each other as teams to try and keep certain areas of the ecosystem healthy. Different kids take on different roles: some will plant seeds, others will water them, some will go around doing one job, some of them don’t do any jobs and they just manage the other children. It’s interesting to know that you don’t really need to hold people’s hands all the way through an experience like this, and that if you give them just a few clues on how it works, the process of discovery can lead to new types of interactions that you didn’t even design. Because the system is so complex it sometimes lets people use it in a way that you’ve never experienced before.

The second project they created involved producing high-res scans of a museum’s collection and creating video walls with them. You could stand in front of the wall and it sensed where you were and put a magnifying glass where you were standing. With the magnification, you could move around and look at different pieces in the collection. And the creators found, by accident, that if a bunch of people stood together, it would make a massive magnifying glass. So they found that people would be organically shuffling around together to get the biggest magnifying glass that was possible. These are the types of emerging interactions that come through creating a space for open play.

  1. Frozen data sets can produce beautiful, dynamic visuals

Refik Anadol is an LA-based artist who uses data sets from the city and government sites to create stunning visuals. He creates permanent projection mapping installations that have elements of interactivity in them. A lot of his installations are interactive in the way that they are interfacing with public information like government websites that monitor crime rate or sewer health for example. He takes spreadsheets of these numbers and creates something beautiful out of it that responds and reacts in real time. The interactions that he produces are a bit more abstract –  it’s not necessarily as simple as someone waving their hand in front of sensors – but it’s amazing what he’s able to do and create out of this data.

Refik has used interesting buildings as his canvas for colossal video projections that contort, merge and morph fantastically to an accompanying soundscape. One of his well-known projects was the stunning, immersive performance, titled “Visions of America: Amériques,” which took place inside the Walt Disney Concert Hall. The software behind the instalment was able to analyse sound and the conductor’s body movements, and convert that data into real-time graphics. This project was part of Anadol’s MFA thesis where he aimed to think of architecture as a canvas and light as a material.

All in all, it was an unforgettable experience – the INSTINT community is inclusive, welcoming and opened our eyes to a whole range of new topics. We’ve found ‘our people’ and we’ll be back next year!

 

The Go2 team – like you’ve never seen them before!

We’ve had a wonderful year and it’s because of you. And you, and you! *sprinkles joy*

We had a little Xmas fun in our studio recently, building an application that was triggered by keys on a keyboard to produce video clips of our team that were projection mapped onto a 3D model. We hope you enjoy it, and from our family to yours, we wish you a very MERRY XMAS and an ILLUMINATING NEW YEAR!

What’s On: Event Roundup

The best marketing, tech and design events and conferences in January and February 2017. Grab your tickets, quick.

Front, Jan 5-6, Park City, Utah
Front is the product conference for UX designers and product managers. Attendees come for an education, real world, from-the-trenches case studies, and hands-on training from their peers.

CES 2017, Jan 5-8, Las Vegas, NV
From mobile and wireless to virtual reality, video and digital content, you’ll hear stories, best practices and case studies in an intimate, casual atmosphere.

AdExchanger’s Industry Preview, Jan 18-19, New York, NY
The conference brings together top executives in marketing technology to network and discuss the trends and companies that will have the biggest impact in the year ahead.

Eventex 2017, Jan 24-26, Dublin, Ireland
If you are a meetings and events planner, designer, marketing, PR, communication, or hospitality professional, this is the conference for you!

Social Media Strategies Summit, Feb 7-9, San Fran, California
Learn from a mix of experienced in-house practitioners and award-winning agencies to get a 360° view on what it takes to execute a successful, revenue-driving social media strategy.

Big Data & Analytics Summit, Feb 13-14, Toronto, ON
Some of the most advanced leaders in their fields will offer a tangible plan to drive business success with big data and analytics.

Bash Conference, 15-17 Feb, Phoenix, AZ
BASH is full of amazing speakers and includes expert educational sessions on event planning, business and professional development and entrepreneurship.

Off Grid: An Experiential Journey, 16-21 Feb, Australia and New Zealand
Off Grid: An Experiential Journey is a unique design-driven way to experience New Zealand and will bring influencers engaged in experiential design to stimulate and provoke discussion.