November 20 2012
It is our belief that every business and organization can benefit from having a professionally produced video presence online – more so today than ever before. People can learn more about you and your organization by watching a short 90 second video rather than spending an hour or more clicking through page after page of SEO rich text entries. The future of the internet IS video, there is no doubt. The more mobile our access to the internet becomes, the more demand there is going to be for video. Click and watch some of the examples below, to see how powerful this medium really is and contact us today for a FREE consultation & estimate and see how we can help your organization both educate it’s audience and achieve the awareness it deserves through the power of online video using Motion Graphics.
In this months edition, we focus on one of the most popular forms of video available today – Motion Graphics.
Contrary to belief, motion graphics production today is very cost effective, easy to update and can be quick to produce. Motion graphics can also work for many different applications. At Go2, we have at least 4 or 5 motion graphics projects on the go at any one time. We love producing motion graphics videos and because there is so much ‘motion’, they are extremely successful at keeping peoples attention through to the very end. It is for these very reasons that many companies have corporate web videos produced using this technique.
Click on the examples below to watch some of our recent ‘motion graphics’ projects… enjoy!
#1 Corporate / Explainer Videos.
Corporate motion graphics can communicate a large amount of information to a viewer, but they also tell a story about the business. Because motion graphics engage the viewers senses more actively than a simple talking head, it keeps the viewer watching through to the end, ensuring the messaging about the personality of a company or organization is successfully delivered.
#2 TV Commercials.
Motion graphics are great for brand awareness, which is why so many corporations use them in tv commercials. Well designed graphic symbols and easy to read key words have all become very common place in todays commercial breaks. Using an easy-on-the-eye motion graphic approach, has been very successful for several companies like Lending Tree for example.
#3 Product Awareness.
We used a hand drawn form of motion graphics for this spot for an iphone app called Boss Yourself. Using a digital Wacom tablet, our artists drew our every item you see in this commercial and used After Effects to give it life. Fun and energetic motion, combined with youthful scripting gave the whole spot a playfulness the client wanted to target teens with a product awareness message, for the app that encourages teens to become entrepreneurs.
#4 Service Promotion.
In this example we see another form of hand drawn motion graphics called “video scribing“. Another name that has become popular for this technique is “whiteboard animation“. The thing that makes this technique so succesful, is the viewer wants to keep watching to see what the artists hand finally draws. Once the image is completed we go in and animate the drawing further, keeping the attention of the viewer all the way through to the end, again ensuring successful delivery of the message.
#5 Motivational Speaker Support.
If you have motivation event coming up, you may want to consider showing a motion graphics intro like this one. Designed to get an audience pumped up about a motivational seminar, right before the speaker enters the stage. Relevant facts were shown to the audience in a fast paced motion graphics piece that did a fantastic job at getting the audience engaged, focused and prepared for the main speaker of the night.
#6 TV Show Titles.
Probably one of the most known uses for motion graphics is of course tv show opening titles. These are very branded and very high energy, again designed to get an audience in the mood for the show that is about to start. We produced these titles for the very successful long running tv show – Business Television (BTV). In fact we did the entire motion graphics package for the in show graphics and even created the virtual studio that host Taylor Thoen presents from each episode.