September 23 2012
We are starting a new series of expert advice blog entries that are designed to help you get the most out of your corporate video productions and web videos, ensuring a greater ROI for you and your organization. This entry is written by Shannon Richardson, Account Manager at 6S Marketing Inc.
5 SIMPLE SEO TIPS TO GET YOUR VIDEO INTO GOOGLE.
If you haven’t heard much about search engine optimization for video, you’re bound to become familiar with it soon. Public consumption of media is changing: with YouTube the #2 search engine on the planet, businesses are realizing that videos provide immense advertising opportunities. The demand for video ads is high, but competition is low—making digital video channels a new, fresh platform for product promotion. To improve the visibility of your video, we’ve compiled a few key strategies.
1. First of all, the length of the video should be considered. Shorter videos are generally more popular; in our rapid-paced world, few people have time to watch an hour-long promotional spot. Keep it short —but not too short—and informative.
2. Choose to upload your video on an accessible server. You can host a video on your own server, but by uploading to YouTube, your video gets automatically entered into their search engine, making it easier for viewers to find.
3. Remember, the title is what most people will search for. Find a way to incorporate your brand name into the title, as well as vital keywords. Tools like Google Adwords can provide recommended related search terms, estimated search volume, and other helpful information.
4. Likewise, the video description should also contain keywords. The video description is important: it helps search engines understand your video quickly, as it’s easier to process text rather than intensive video format. If there’s an external link that should be included with your video, place the link in the video description.
5. Tags can be added to your video to further increase search potential. These tags should be keywords optimized for your target audience—place the most critical keywords at the beginning of your tag sequence.
If you utilize these tips, your target demographic will have a better chance of finding and accessing your video. Optimization doesn’t stop there—after you’ve uploaded, tools like YouTube analytics can provide information concerning your audience demographics, playback locations, engagement statistics (views, likes, shares, etc.) and traffic sources. You can even receive direct consumer feedback in the form of online comments. As you can see, improving your video’s search potential is a valuable means of increasing your company’s visibility overall.