December 20 2011
Today we have an incredible opportunity to grow sales and profit with the use of high impact video content. With so many low cost (ie:Social Marketing/YouTube) and free ways to distribute your commercial message, using high impact video to capture and convert audience is an essential tool to increase business. It wasn’t long ago when only a few businesses could afford to reach the masses with their commercial messages by purchasing television and radio ‘spots’. Others chose to create DVD’s as their medium, but now with online streaming video in addition to TV and radio, the playing field is open to all. However, this presents a daunting challenge. How to cut through, grab attention and make an impact with these impressions? So much so that the audience willingly shares (viral) this message with their community.
To make an impact, grab and hold attention is to gain sales and profit. From the very first second your video begins and into the next and subsequent seconds that follow, the challenge continues. We need to show the audience things they haven’t seen before, to shock the Broca’s area of the mind, give them something compelling enough to take action, to seek more information about your product or service or perhaps even to make an immediate purchase.
Our goal at Go 2 is to create High Impact Video for our clients using every tool available. This may include motion graphics, 3D animation, live action, visual effects, stock images, voice over and music, whatever it takes to tell the story and cause a reaction from the audience. As we move into 2012, this task will become even more challenging as the audience has so many viewing choices and a limited time to watch and be engaged. Contact us today and lets create something compelling together. We look forward to helping you in the years ahead.
We are thankful to all of our wonderful clients and to you for sharing your time with us. From all the staff at Go2, we wish you all the best to you and your loved ones this holiday season.