June 11 2010
WCR, World Cast Radio, is a live web based radio station streaming from New York. Their shows are always energetic and feature DJ’s from around the world. WCR has the ability to stream guest DJ’s live from night clubs, events and even their home studios.
They asked us to produce a 3D animated TV commercial that portrayed a DJ doing just that, broadcasting live from his home studio. The TV commercial was designed to grab your attention and create awareness for the internet based radio station, bringing people to the website to participate in live radio shows and to join the World Cast Social Network.
The whole project was built and animated in Cinema 4D with additional effects built in After Effects.
With a good musical sound track and explosive sound effects it is sure to grab your attention when it airs on TV in New York this summer.