technical - Go2 Productions

Facade Festival 2017

Façade Festival is an annual public art initiative and projection mapping festival organized by the Burrard Arts Foundation in Vancouver. The festival aims at creating more opportunities for people to experience art – without having to step into an art gallery. Ten artists were chosen to participate in this year’s festival and they used a variety of styles and mediums for their individual presentations; each of them unique in their tone and voice. Go2 was honoured to be on board as the technical partner for the second year in a row. We also presented an original finale titled, Contradistinction.

The Site

We would be using the Georgia Street façade of the Vancouver Art Gallery, above the newly constructed šxʷƛ̓ənəq Xwtl’e7énk Square in the heart of downtown Vancouver.

Facade Festival 2017
Facade Festival 2017

The Concept

Using contrasting 2D and 3D graphics, precisely-mapped manipulations, and depth illusions, we were able to transform the art gallery into a playground of light and kaleidoscopic movements. Playing with the building’s structural outline, our team of constraint-breakers pushed the limits of digital art, technology and soundscape for a mind-melting spectacle of cross-genre artistic expression.

Facade Festival 2017
Facade Festival 2017
Facade Festival 2017
Facade Festival 2017
Facade Festival 2017

The Event

Façade Festival drew an approximate crowd of 40,000 attendees and the gorgeous artwork was widely shared on all forms of social media. We were so thrilled to be a part of an art initiative of this size in our home city, Vancouver and we look forward to #facadefest 2019.

Facade Festival 2017
Facade Festival 2017
Facade Festival 2017
Facade Festival 2017

Target Spherical Hologram

Our team came up with the concept to create the world’s first spherical hologram and after a lot of R&D in our lab, it all came together even better than anyone could have imagined.

This incredible 10.5ft diameter structure was built to display 18.5 million pixels and was fabricated by our technical partners – RabCup Studios.

Besides the 360° holographic branded content that appears to float around the structure, we included a unique holographic selfie booth. Audio reactive RGB LED strip lighting was installed on every connecting side, to give an added depth of content and overall effect.

The Concept

The holographic units were still in beta stages of production and required massive amounts of R&D from our artists and developers, and the manufacturer, HYPERVSN, to pull this off. None of what we produced was included in the manual.

Target Spherical Hologram
Target Spherical Hologram

The Content

Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram
Target Spherical Hologram

The Set-up

The whole system made extensive use of the SDK and touch designer. All the control hardware was neatly packed inside the structure, accessible from the structure’s base. Guests were invited to create 4 seconds of video adjacent to the dome, which later appeared on one of the holographic zones in full HD quality.

Target Spherical Hologram
Target Spherical Hologram

The Event

Our clients, Wasserman and Target, were both elated with the results and guests were amazed by the new technology and mesmerized by the overall effect. Everyone was taking part, having a blast and filming their ‘on screen’ moments.

Target Spherical Hologram
Target Spherical Hologram

WestJet Reveal

WestJet was about to announce some big news and Go2 stepped up to help make their event unforgettable. The event would announce a new livery design onto their newly acquired 787 Dreamliner planes. The planes would also feature a Business Class and newly redesigned modern cabin. Because the planes were not ready yet, WestJet was looking for a unique solution to be able to showcase this announcement at the AGM in May 2018 and to get the public and their staff excited for the new Dreamliners.

The Site Visit

WestJet Reveal

The Inspiration

WestJet wanted to express a new identity – one that they believed would enrich the passenger experience. The company was evolving their brand colours to a deeper, sophisticated palette, taking inspiration from the Canadian landscape.

WestJet Reveal
WestJet Reveal
WestJet Reveal


The Concept

Go2 focused on creating the content for a projection mapping experience that would allow us to explore the inside of the plane, and reveal the new livery design. We teamed up with Freeman Audio Visual to execute on the technical audio-visual setup and to help add additional lighting/show elements to complement the projected animation.  WestJet wanted to communicate to the staff attending the event, where their inspiration was stemmed from and how that translated into the new sleek cabin and livery design.

WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal

The Execution

The event took place at midday – and the hangar doors had several windows along with several larger windows at the back of the hangar. The back windows had to be fully blacked out, and the hangar door windows had to be double layered with block out vinyl. And although we were able to get some 3D elements from the interior cabin, we had to build each class/cabin out from scratch utilizing supplied 3D elements.

The hangar doors themselves are built with four large panel doors, all on different levels, which allows the hangar to open and close. Because the full surface was on different plains, we had to add a projector for each individual panel to avoid any edge blend issues on site.

WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal
WestJet Reveal

The Event

More than 1000 Westjetters and media personnel attended the thrilling reveal at Westjet’s Calgary hangar that went off without a hitch and the event went live on Facebook so WestJet staff and customers could get in on the action.

WestJet Reveal

Animations

In addition to the main projection mapping animation, our team created four brand story animations, which focused on: Stitching/Textiles, Architecture, Shapes and Color that conveyed where the inspiration for the aircraft design.

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